Read Part 1.
Applying Peter’s & Paul’s Communication Model to Millennials & iGens
“We report, you decide.” It’s a slogan from a popular news outlet that positions itself as different from other agenda-driven media by its “fair and balanced” posture. How successful this network has been is a matter of debate, of course, but the formula is actually a good one for another mode of communication — especially for the emerging and distinct audience of the 21st century. In order to understand how that formula is especially fitting of this generation, we need a bit of context on how this present generation came to think that way it thinks. So let’s look back.
Following World War II and the culminating failure of the modern project, postmodernism rejected the idea of a grand narrative as a guide for humanity and culture. More specifically, postmodernism dismissed the modern metanarrative that discovery and technology would lead humanity to a utopian future. Technology had not succeeded in ushering in a golden age, instead it brought on the wings of the Enola Gay the most effective device for mass destruction the world had ever seen.