Is the small, single full time clergy staff church a luxury churches can no longer afford?
“I see solid, educated, selfless, dedicated pastors around me who are full time clergy in churches of 40 to 60 in attendance. Is giving by a group this size enough to support a full time pastor adequately? Do members give per capita sufficient to cover a $50,000 or more salary cost by their minister? Depends, I suppose, on the church.” - SBC Voices
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[TylerR]Here is the latest video we’re advertising on YouTube. There are a few things we’ll do differently next time, and the design is not quite as polished as the next ones will be. But, this is a good example.
How do you measure the ‘success’ of social media? What’s the cost-benefit analysis?
Right now, in our beginning stages, it’s (1) number of views with the simple aim of “showing the flag” in the public square in an aggressive and winsome way, (2) retention rate to watch the video, and (3) obtaining some tie to the viewers through subscribing or otherwise capturing data about them so we can begin to reel them in.
For example, the more subscribers we get = the more ties we have to people who are already passively interested in the Gospel = the more interested people we can invite to a Zoom “What is Christianity About” session where we present the Christian storyline in about 20 mins, then take questions from the audience = the more likely we can then invite them to a home bible study or dinner with our church folks. The ads are targeted so the entire audience is local, so we know they’re “here” somewhere!
This is why, to return to a comment I made some time ago, it’s worth it to us to carve out room in the budget for a digital media person. We have such a person, a young lady (20 y/o) who is halfway through her degree in digital media design. I don’t have time to do it. My time is best spent elsewhere, like preparing sermons and bible studies!
I could go on, but mush dash.
Tyler is a pastor in Olympia, WA and works in State government.
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