Like that new church worship song? Chances are, it will be gone soon.

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CCLI data study: “In the mid-1990s, a popular song like ‘Refiner’s Fire,’ or ‘In Secret’ had a lifespan of about a dozen years, rising for 4-5 years before hitting a slow decline. Two decades later, that lifespan has dropped down to 3-4 years” - RNS

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How to introduce a new song in your church

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“…halfway through that epic bridge you scan over the congregation and all that looks back at you is a sea of blank faces. What went wrong?” - CPost

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“How are the lyrics of our worship music forming us?”

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“It matters whether those who lead us in song see their task as creating a mood or a memory. If primarily a mood, lyrics can take a back seat …. If primarily a memory, the lyrics are critically important. Like the Psalms, they should be able to stand on their own, combined with music or not.” - CToday

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