CCLI data study: “In the mid-1990s, a popular song like ‘Refiner’s Fire,’ or ‘In Secret’ had a lifespan of about a dozen years, rising for 4-5 years before hitting a slow decline. Two decades later, that lifespan has dropped down to 3-4 years” - RNS
“As iron sharpens iron, so one person sharpens another.” (Proverbs 27:17)
Like that new church worship song? Chances are, it will be gone soon.
Since 2005
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