Niche Marketing Now Gives Us Micro-Churches

“The Church Growth Movement of a few decades ago promoted the use of marketing techniques to attract as many people as possible to form a ‘mega-church.’ But today’s marketing philosophy, enabled by online technology, focuses not on reaching vast numbers but on identifying individuals with highly specific interests and targeting them with tailor-made appeals…creating not ‘mega-’ but ‘micro-churches.’” - Gene Veith