Micro-churches

Niche Marketing Now Gives Us Micro-Churches

"The Church Growth Movement of a few decades ago promoted the use of marketing techniques to attract as many people as possible to form a 'mega-church.' But today’s marketing philosophy, enabled by online technology, focuses not on reaching vast numbers but on identifying individuals with highly specific interests and targeting them with tailor-made appeals...creating not 'mega-' but 'micro-churches.'" - Gene Veith

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