I’ve come full circle.
Back in 1999, I was working with a family who had lost a daughter in the Columbine massacre here in Littleton, Colorado. We were working to put a small-cast play in publication so youth groups could use the story in their local churches to make a positive impact. While in production, a Christian retailing chain came out with a line of merchandise with the martyred girl’s final words of faith spelled out in motto form. In the front page of the catalog, quotes were given from the parents that appeared to be an endorsement. The family couldn’t
have been more irate. I saw their anger and picked up the phone. I talked to the WWJD guy, and within a few weeks we formed a line of stuff that the family approved of and had control over.
I would do things differently today. While I believe that some Christian products serve a good purpose, most Christian merchandising, or Jesus Junk, cheapens the very faith we seek to proclaim. I’m not against all use of Scripture or Christian lingo on products. I just think I’m against most of them.