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The Shack is the unlikeliest of success stories. The first and only book written by a salesman from Oregon, it was never supposed to be published. William P. Young wrote the tale for the benefit of his children and after its completion in 2005, it was copied and bound at Kinko’s in time for him to give it to his children for Christmas.
Shortly after he completed the book, Young showed the manuscript to Wayne Jacobsen, a former pastor who had begun a small publishing company. After the manuscript was rejected by other publishers, Jacobsen and his co-publisher Brad Cummings decided to publish it themselves under the banner of Windblown Media.
The three men, with only a $300 marketing budget at their disposal, began a word-of-mouth campaign to let people know about the book. The rest, as they say, is history.