"The emerging adults of today are immersed in social media, technology... and they bring this with them as they consider faith and church."

I found this correlation interestin:

In a 2013 study using survey data with roughly 2,000 emerging adults, my co-authors Peter Mundey and Jon Hill and I found that Catholics and evangelicals were more likely than the non-religious to be members on social media platforms, and more Bible reading is related to lower levels of social media membership and use.