Are (at least somewhat reverential) highly imaginative movies and books about Bible characters a good thing?

Whether in media (The Chosen) or in writing (like Max Lucado, for example), there seems to be a trend of blending fiction/speculation with Bible content. When this is done irreverently, I think we all agree it would be wrong. But, in the cases of the above, it is not. This is quite different from prophetic fiction (an attempt to create fiction within a theological frame but with the clear understand the story itself is fiction). How do you feel about that? What are the proper limits of imagination when dealing with Bible narrative?