Persuasion

$2.5M Pro-Life Ad Campaign Seeks to Change Minds on Abortion: 'Follow the Science'

"The ads will air on broadcast and cable stations in Washington, D.C., including CBS, ABC, NBC, Fox News, Newsmax, CNBC, and CNN. The ads also will be part of a text and digital ad campaign in nine battleground states." - C.Headlines

884 reads

Politics of Mobilization vs. Politics of Persuasion: Conservatives “will need to win the hearts and minds of most Americans”

"Instead of trying to persuade voters of the wisdom of particular policies, both Democrats and Republicans sought to mobilize the voters who already thought they way they did. . . . But if conservatives expect to fully implement their beliefs, they will need to win the hearts and minds of most Americans." - Veith

459 reads

Conservatives missed the boat on the power of culture

"Preoccupied as they were with political victories and strategies, movement conservatives were not very attentive to how the deeper beliefs and sentiments of people were evolving in the United States. Yet, political power is circumscribed by the culture of voters and what it will make them accept or reject." - W. Examiner

503 reads

Arguments and “narratives” aren't the same thing

"Arguments tend to be focused on facts and logic.... A person presents arguments in the hope that someone else will have their understanding or thinking altered as they consider the arguments.... Narratives, on the other hand, tend to be focused on personal stories and experiences. ... Increasingly, the discourse in our culture is bereft of arguments but filled with competing narratives." - Ben Edwards

767 reads

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