Excellence

In seeking to identify the seeds of excellence, there is a popular device (the Golden Circle) that traces the beginnings of excellence back to the question Why?

Using this model, we could critique the more common alternative of beginning with the outcome (the What) and arriving at the Why, rather than beginning with the Why. The idea is that before arriving at the process (How) and the outcome (What), it is of primary importance that we solidify the Why.

In a way the concept corresponds to reality, but there is a key piece missing. This model lacks the worldview follow-through to really work.