The Battle for the Toy Box

On August 18, Wal-Mart will begin selling religious action figures in 500 stores across the United States. The toys are manufactured by One2Believe, based in Valencia, California. Founder David Socha explains “We are aware of the influence that toys have on our young children’s impressionable minds, so we would like to see more God-honoring options available.” Ministry partners include Focus on the Family and Family Life.