People Skills, Africa and Coaching

sawubonaRepublished, with permission, from Voice magazine, Mar/Apr 2013.

Most greetings are mundane and meaningless. “How are you” is the standard icebreaker in the U.S. That inquiry is normally answered by an equally empty: “fine.” The greeter normally doesn’t really care how you are doing and the responder normally isn’t all that “fine.” But this perfunctory greeting moves us to further conversation. So we continue to do it.

Greetings in Africa are totally different. The normal Zulu greeting is “sawubona.” It literally means “I see you.” It is a kind and gracious way to acknowledge the worth of an individual. It acknowledges the presence and importance of the other person. It means my life stops to focus on yours.

African greetings can be long. It is not unusual to engage in an extended line of questions about the condition of your home, children, wife, goats, farm, garden and work. Greetings can go on for several minutes.

As a Westerner, it seems like a waste of time to spend five minutes saying hello. But in a relational culture, there is serious interest in the other person as an individual. Relationships are important in an African culture. So greetings take a while. It just isn’t polite to launch into a conversation without an appropriate greeting.

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