The Church of Jesus Christ of Latter-day Saints has found a way to dominate the search engine

Mormons using the Web to control their own imageThe Mormons, however, are leaving nothing to chance. They have always stood apart in the religious world when it comes to marketing. Savvy and aggressive, they were among the first to have a public relations shop, run public-service announcements and have a 1-800 number. The church at one time changed its logo to highlight the words “Jesus Christ,” then shifted to “Mormon” and even tried to trademark the word once it became better known.