"Speaking of jail ... It does give your movement the sexy rebel image, which can be a plus. But try to work with the authorities when you can."

First, you need to decide on a logo quickly. Some in your movement are suggesting the cross, no doubt the same group who can’t keep quiet about the crucifixion of your founder. This would be a disastrous move in our view. We’d want to do some focus groups to determine the best logo, and no, that does not come cheap. But it is well worth the investment, believe us.