As the editor of a series of cultural critiques on compelling issues, Os Guinness wanted my work The Soul in Cyberspace to be “a shot across the bow.” I earnestly took up the challenge. At the time, Thomas Moore’s The Care of the Soul was a bestseller, and publishers were offering a proliferation of books on the Internet. Published in 1997, my book combined these two themes. My hope was that the book would sell well and help the church be more discerning. The book was a flop. My success publishing essays from it in various periodicals and an interview in Christianity Today notwithstanding, it was dead after one small printing.