Stop Beating up the Church

New church plants (from what I’ve seen in my own area) target the disaffected

  • We have a band … instead of an old stuffy organ
  • You can come as you are … even in flip flops … instead of wearing a business suit
  • We are casual … a fun friendly place … not up tight and judgmental

Not unlike common advertising - Eg Ally Bank ad (which I find clever)