How Do You Decide Who’s Right?
One of the ways the Greek rhetors of old used to classify arguments was under the headings of ethos, pathos, and logos.1 Ethos referred to character and credibility: arguments appealing to one’s reputation, standing, experience, expertise, and trustworthiness. 2 Pathos referred to longings, drives, appetites—and what we today call emotions. Logos had to do mainly with facts and reasoning.
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