Community

How to Avoid Bad Press as Your Church Reopens

"...churches should also be thinking seriously about their communications and public relations strategy as they consider reopening. As a longtime member of a large and thriving church and two decades as a public relations strategist, I have seen a lot of good, but also some mistakes when it comes to church communications." - Church Leaders

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“Members of Orchard Avenue Baptist Church are using yard signs to share the message that our hope is in the Lord.”

"'Now is a perfect time,' he says, 'for us to be the church . . . and let our joy be contagious.' In that same video he showed viewers a yard sign saying 'Our Hope Is in You, Lord.' The church’s name and logo are in the top right corner. He challenged his congregation to display the signs in their yards." - GARBC

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The Attractional Quality of Beauty

By Jeffrey D. Burr

This year marked the 10th anniversary of ArtPrize in Grand Rapids, Michigan. ArtPrize is an international art competition that takes place over 19 days every other fall. More than $500,000 in prizes are awarded. In 2018, over 1,260 works, created by artists from 41 states and 40 countries, were displayed in over 165 venues throughout the city. With over half a million visitors, it is the most attended public art event in the world.

ArtPrize was launched by Grand Rapids native and entrepreneur Rick DeVos in 2009. But no one could have anticipated the overwhelming response. Restaurants ran out of food. Hotels ran out of rooms. Brooklyn artist Ran Ortner won the public vote that year with his work titled “Open Water No. 24.” On the day of the announcement, people lined up for several city blocks to see his large-scale painting.

A Call to Beauty

The churches I have been a part of have generally not placed a high value on art or aesthetics. We are Bible people. We focus on substance, not appearances. We appeal to the mind, not the emotion. We take pride in our doctrinal orthodoxy and moral standards. And we value frugality. For many in our churches, good stewardship means spending as little as possible. These have become the marks of spiritual maturity and gospel faithfulness.

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