The Rise and Fall of ‘WWJD’ Merch

“In the ’90s, WWJD merch appeared on everyone from Christian teens to their non-Christian friends to athletes to pop stars to politicians. Here is the story of how it happened.” - Relevant


We have no way of knowing what Jesus would do in the many situations of our lives. The question often trumped the more important questions — what DID Jesus do and what did He TELL us to do? Happily, we are not left to our imaginations for these answers.

Donn R Arms

I’ve struggled for years with how to choose decorations for my home/etc. that truly speak of the goodness of God. Suffice it to say I’ve never been impressed with the “Jesus junk” found at many Christian bookstores, CBD, and the like.

Aspiring to be a stick in the mud.