Last week, I was given the opportunity to do a book signing at the Christian Bookseller’s Association (CBA) International Christian Retail Show, held July 9-13 at the Colorado Convention Center in Denver. I recently authored a book, Alone With God, and had it and an accompanying journal published through JourneyForth, a division of Bob Jones University Press.
The CBA is the trade association for the Christian retail channel, serving the interests and meeting the needs of nearly 2,300 member Christian stores. These stores provide Bibles, Christian books, curriculum, apparel, music, videos, gifts, greeting cards, children’s resources, and other materials. Guesstimated attendance at the convention was 10,000.
A book signing is a chance to give your book away to potential buyers. Throughout the conference, hundreds of authors were present to spend one hour signing as many books as they possibly could. I was scheduled for Tuesday morning at 11 a.m. and signed 250 books in an hour. It was a lot of fun! I noticed a couple of things. Many people admit to struggling in the area of their daily devotions, and it seemed as though they were truly interested. Others were obviously interested in a free book, and that was it. “Just sign your name.” Others were simply filling their suitcase with freebies to sell online. Amazon’s link to my book now has several “used” copies for sale. Regardless, I found it helpful to have something that summed up my thoughts and philosophy on the private life in one neat little package.