Have The Days of Christian Media Come and Gone?

2 posts / 0 new

Lisa Miller in Newsweek

Susan R
Susan R's picture
Offline
ModeratorUserUser accounts adminAdmin
Joined: Wed, May 6 2009
Posts: 4083
Media outlets are changing... period.

I don't think it's just about Christian media, but print media overall. The embracing new technologies is forcing media outlets to consider other means of keeping their customer base. I think more companies could have seen this coming and not been so 'shocked'. I try not to laugh when the local paper calls to sell subscriptions. Why on earth would I spend money on something already included in the price of my ISP? And then they say "Don't you use coupons?" Well.... why buy coupons- what's the point of that? And I can get those online now too...

Anyway, while I love all things digital, I don't see the market for print media, Christian or secular, disappearing, but they definitely need to reconsider what it is they're offering and what folks are willing to pay for it.

__________________

Blogging at At Home&School and Shelf Discoveries

Facebook page / Twitter / LinkedIn