Lisa Miller in Newsweek
- About SI
I don't think it's just about Christian media, but print media overall. The embracing new technologies is forcing media outlets to consider other means of keeping their customer base. I think more companies could have seen this coming and not been so 'shocked'. I try not to laugh when the local paper calls to sell subscriptions. Why on earth would I spend money on something already included in the price of my ISP? And then they say "Don't you use coupons?" Well.... why buy coupons- what's the point of that? And I can get those online now too...
Anyway, while I love all things digital, I don't see the market for print media, Christian or secular, disappearing, but they definitely need to reconsider what it is they're offering and what folks are willing to pay for it.