Evangelism trying to be too clever?
Students surprised by religious content of speech titled ‘Jesus Without Religion’
"I thought it was going to be analyzing a history of Jesus without talking about religious aspects, but it was actually very theological"
Fri, 11/05/2010 - 2:05pm
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"trying to be too clever?" is too kind
why do christians think deception will get them where they want to go?

Well I often hear "It's not a religion, it's a relationship." Perhaps the speaker was thinking along those lines. But you have to think through how you're going to be perceived. Misunderstanding is kind of predictable with that sort of title in that setting.
But I do think sometimes we try to trick people into hearing the gospel. Hard to see any good could come of that.