Megachurches

Niche Marketing Now Gives Us Micro-Churches

"The Church Growth Movement of a few decades ago promoted the use of marketing techniques to attract as many people as possible to form a 'mega-church.' But today’s marketing philosophy, enabled by online technology, focuses not on reaching vast numbers but on identifying individuals with highly specific interests and targeting them with tailor-made appeals...creating not 'mega-' but 'micro-churches.'" - Gene Veith

241 reads

“How does a pastor end up wearing shoes that exceed the annual amount an average American contributes to their retirement?"

"The church in the U.S. is strong numerically, but weak because it is worldly. The church in America is in the world and of the world; and as a result, it is in profound cultural captivity." - Christianity Today

505 reads

Why many multisite churches are now moving toward autonomous congregations

“It’s sort of like saying we’re not going to take the time to mentor and train and raise up other really effective communicators. We’re going to take our best communicators and just multiply that by campuses [aided] by video screens” - Christian Post

492 reads

The Church Growth Gap: The Big Get Bigger While the Small Get Smaller

"A new study from Exponential by LifeWay ... gives a clear picture of the state of Protestant churches in America today. Most have fewer than 100 people attending services each Sunday (57%), including 21 percent who average fewer than 50. Around 1 in 10 churches (11%) average 250 or more for their worship services." - Christianity Today

333 reads

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