Posted with permission from At Home and School.
When a new demographic emerges, companies begin to find ways to market their products to this budding audience, and entrepreneurs jump at the chance to fill an unexpected gap in the free market.
Home schoolers have been such a demographic. In the early days of home schooling, parents used whatever books they could find, and only a few companies would sell their textbooks to home educating parents. Nowadays, my mailbox and email inbox is regularly stuffed with periodicals, newsletters, and catalogs of home schooling encouragement, resources, and advice.
Yet I must say Caveat Emptor—“Let the buyer beware.” Not every website, textbook, catalog, or umbrella school is legitimate, or offers good quality educational materials and guidance. Parents who feel insecure to the task may depend on those they consider to be “experts,” but many of these experts are self-proclaimed, and do not possess much in the way of home schooling or business experience. They may be well-intentioned people trying to make some extra money in a tight economy…but let’s face it—some are outright scams.