The 2009-2010 SI Reader Survey ended a few months ago. Much of the data confirmed what we already pretty much knew. But there are some surprises, too. What follows includes a sampling of both the expected and the surprising. For those who would like to look at the results in detail, the attached files provide a summary as well as several “crosstab” reports which group results under various headings.
The survey was divided into three major sections, which we loosely labeled Demographics, SharperIron and Views. 704 people took the survey; 643 of these completed it. While this is a smaller sample than I’d hoped, it’s large enough to be interesting.
A little over half of those who took the survey were SI members, with the other two quarters divided about evenly between readers who were once members (but did not re-register in June of 2009 when the site migrated to new software), and readers who have never been been members.
Though it’s difficult to be sure how well that ratio reflects the SI readership as a whole, it’s certainly clear that we have a significant percentage of readers who are not members.
About a third of survey participants said they had been reading SI since it was launched in 2005.