Good intentions, hasty action?
Late last week, One Million Moms posted a Current Issue advisory concerning a “lewd Jiffy Lube ad.” The post describes the ad briefly and calls on readers to take action and send an email to Jiffy Lube president Rick Altizer requesting that the ad be pulled.
As a result, Jiffy Lube received what president Altizer described as “an avalanche of response” over the weekend.
One Million Moms’ attention to things like these is commendable. I’m glad they care. But in this case, their actions were not well informed.
Some relevant facts
- Though Jiffy Lube is not a “Christian company,” Rick Altizer is a Christian, a graduate of Bob Jones University and the son of a retired IFB pastor—a textbook “conservative values” guy.
- Rick agrees that the ad is in poor taste and should not have aired.
- The ad was not part of a national campaign, but rather, an effort launched by a local franchisee in the Long Island, NY area.
- Jiffy Lube has processes in place for approving or rejecting franchisee advertising, but these were circumvented by the franchisee after the ad was rejected by the normal process.
- The franchisee had already been issued a cease-and-desist. Altizer says he believes the ad has been pulled, but efforts are underway to verify that.
One frustration for Jiffy Lube is that One Million Moms does not provide any means of contact that can match a posted advisory for speed. Though letters from Jiffy Lube are in the mail and phone calls will be made, by the time these methods of communication are able to clear things up, a fair amount of resources have already been tied up unnecessarily in dealing with the situation.
In general, perhaps One Million Moms would be more effective, and their cause better served, if they made two changes:
One, gather information more thoroughly before posting a call-to-action and two, include at the website some means for targeted companies to quickly post a response.
The situation serves as a reminder of why passion needs information. In biblical terms, love must “abound … in knowledge and all discernment.” (Phil. 1:9, NKJV)