In no particular order …
- Headings: normally H3 and, as needed, H4 (in rare cases H2 can be used as a sort of subtitle at the top)
- Main images: largest dimension 225px, usually best if that’s the horizontal.
- Footnotes: use supertext for reference numbers, regular for the footnote list. Footnotes section should be labeled “Notes” and enclosed in “blurb” div class.
- No brackets around footnote reference numbers in text or in the footnote list.
- Generally avoid strong/bold for headings
- For interuptive phrases—like this one—use the eM (wide) dash character or two dashes, with no spaces at either end. So this—rather than this - or this — . Just a style thing for consistency.
- Titles and most headings: generally follow Chicago Manual of Style “rules” for title caps. Here’s a great tool, though not not always right: http://titlecapitalization.com/.
- “Old-school” U.S. quotation marks: always double (“) except when quoting inside a quote, then single (‘). Also the quotes go outside of commas or periods like this.” not like this “, or this “.
- Blockquotes: Text formatted as a block quote should not begin and end with quotation marks. It’s redundant. :-)
- Generally avoid USE OF ALL CAPS in the body text. Even in main articles it tends to look like shouting … and give the impression of raving lunacy. :-)
- Generally avoid use of bold text for emphasis in the body text. Italics is more standard. Sometimes sources have to be edited to reduce the quantity of these though. Some writers overuse italics. The sentence strucutre can often convey emphasis adequately.
- Avoid span tags. They usually creep into the code automagically, but it’s fine to remove them.